About the Contributors

The strength of this book lies in its case studies. There are 26 in total, and I'm absolutely thrilled to have been able to collaborate with some of the most respected, forward-thinking and innovative marketers in the information profession, from organisations like the British Library, the National Archive, New York Public Library, JISC, and Cambridge University. They provide a mix of expert advice and details of best practice at their own institutions.

They're listed here in the order in which they appear in the book:    

  • Terry Kendrick is a marketing consultant with 25 years' experience of helping libraries. As well as being a Senior Lecturer in Marketing at the University of East Anglia, Terry has undertaken projects on marketing strategy for over 50 organisations across 19 countries - he is the strategic marketing guru for the information profession, and it is on marketing strategy that he provides a case study for the Toolkit. His own book, Developing Strategic Marketing Plans That Really Work (2006) is also published by Facet.
  • Rebecca Jones has been in management roles in corporate Information Managment, HR and IT functions, Director of continuing education at University of Toronto’s iSchool, and is an SLA Fellow. As a partner with Dysart & Jones Associates in Canada she works with organizations, including libraries, of all shapes, sizes and scopes in public, corporate and academic environments, often facilitating planning sessions and focus groups - which is the topic of her expert advice for the Toolkit.
  • Alison Circle is Director of Marketing and Strategic Planning for Columbus Metropolitan Library in America. She has more than 20 years experience in marketing, including corporate and not-for-profit companies. She writes the Bubble Room marketing blog at Library Journal and speaks extensively on the subject. Her case study is on the importance of measurement in strategic marketing.

  • Jessica Wykes works for City University, London, where she is the Subject Librarian for Assistive Technologies and Marketing. Her case study covers producing quality printed materials, and designing on a shoestring
  • Katy Sidwell is a subject librarian for the University of Leeds Library, where she heads up their marketing efforts. Leeds have had great success marketing their much-copied 'Ssshh..!' jute bags, selling them by the thousand and garnering national press attention. She provides a library merchandise case study for the book.
  • Stephen Pinfield is the Chief Information Officer for the University of Nottingham's Information Services - a converged IT and Library set-up. It is on the subject of marketing converged services that he provides a case study for the Toolkit.

  • Kevin Hennah is a Library Consultant, Trainer & Public Speaker who works throughout Australia and internationally. He is the author of The Victorian Public Libraries' Image Handbook, and works with School, Public, University and Special Libraries on interior design, shoestring makeovers, and developing marketing strategies for print materials in the internet age. Kevin's case study covers visual merchandising and library design.
  • Fiona Williams is the Head of Libraries and Heritage at City of York Council, in the UK. As part of this role she manages York Explore, the recently rebranded and redesigned City centre library, and she takes us through the relaunch and refurbishment and the way this has been marketed, for her case study.

  • David Lee King is the Digital Branch Manager for Shawnee and Topeka Public Library in the US. He's also an author, a speaker and a hugely influential online presence as an expert on emerging technologies and web design. He provides top tips for a library website in his Toolkit case study. You can read his blog at davidleeking.com.
  • Aaron Tay is a reference librarian at the National University of Singapore. He's an acknowledged expert in collecting and using data to inform decisions about technology use, and was named a Library Journal Mover & Shaker in the 'Tech' category in 2011. He shares many of his findings and ideas on his popular Musings About Librarianship blog. Aaron is the only contributor to provide two case studies to this book: he gives a brief summary of the options open to libraries for Mobile websites and apps, in the Essential Marketing Tools chapter, and provides a summary of Web 2.0 tools in the Marketing with New Technologies chapter.
  • Alison Wallbutton is Business Librarian at Massey University in New Zealand. She writes and presents on library marketing, and provides a case study for the book about how to market well using email. Her marketing blog can be found at Marketing Matters for Librarians.

  • Frances Taylor is the British Library's Marketing Manager, Creative Industries. She specialises in digital marketing: online advertising, social media, developing and managing websites (including web usability and SEO) and e-marketing, and her case study details the BL's use of social media tools.
  • Kathy Saeed works for the New York Public Library. Her case study describes NYPL's (award-winning and industry-leading) use of Twitter to market their services.
  • Sue Lawson is Service Development Coordinator for the Manchester Library and Information Service in the UK. She looks after their social media presence, and gives advice to libraries marketing with Facebook as the administrator of fantastic example of how to use the network. You can read her librarydust blog here.

  •     Justin Hoenke is the Teen Librarian at the Portland (ME) Public Library, where he is responsible for teen collection development and programming as well as overseeing the video game and graphic novel collection for the library system. Justin is an ALA Emerging Leader, a Tame The Web contributor, and blogs at Justin The Librarian. His case study provides a unique insight into marketing to teens using technology in libraries.

  •  Rob Green is a journalist with over 10 years’ experience working in print and broadcast news and public relations. He has also spent time as the Senior Reporter for CILIP Update magazine in the UK; as both a library professional and a media professional Rob is uniquely placed to provide a case study about utlising the media in marketing your library
  • Oriana Acevdeo is the Multicultural Consultant at the State Library of New South Wales in Australia. Oriana assists public libraries to develop strategies for the management of multicultural services and advises on the management of community language and ESL material collection and their maintenance, circulation, evaluation and promotion. She is also responsible for the marketing and promotion of the MyLangauge project, and provides a case study for the Toolkit on marketing to multicultural communities, an underexplored area of library marketing. 
  • Joanna Wood is the Librarian at the Children and Family Court Advisory and Support Service (Cafcass) which is a Non-Departmental Public Body in the UK. She became a Chartered Librarian in 2008, and her case study covers reaching remote users, on a budget.

  • Rosemary Stamp is Director and Principal Consultant of Stamp Consulting. She advises private, public and education sector organisations on strategic marketing, brand competitiveness and positioning, policy response and strategic planning.Rosemary  has led competitive brand positioning strategies for a wide range of public and education sector organisations. Her case study covers delivering key messages to internal stakeholders.
  • Andy Priestner is Information & Library Services Manager at University of Cambridge's Judge Business School. He's also a writer and a publisher, and writes a blog called libreaction. His case study covers marketing upwards, and generally being allowed to get things done.
  • Susan Moore is Head of Library & Information Services for The Institute of Chartered Accountants in England and Wales. She provides a case study on marketing within the strict branding guidlines of a parent organisation.

  • Elizabeth Elford is a marketing expert in her own right and Public Libraries Advocacy Manager for the Society of Chief Librarians (SCL) in the UK, made up of every senior librarian/head of library service in England, Wales and Northern Ireland. She is also Head of Advocacy at the British Library. Her case study focuses on advocacy and marketing.

  • Lisa Jeskins is librarian at MIMAS, Outreach Officer for Copac and the Archives Hub, and a feelance consultant. Her case study combines her areas of expertise to cover the basic principles of marketing and promoting an Archive service.
  • Caroline Kimbell is Head of Licensing at The National Archives. Her case study covers many aspects of marketing archives and Special Collections, with a specific focus on 'the Halo Effect' - how the online accessibility of digitised collections has led to an increase overall in physical consultation with paper archives.
  • Alison Cullingford is the Special Collections Librarian at the University of Bradford, as well as RLUK Unique and Distinctive Collections Project Manager. Her blog can be found at Collections in a Cold Climate and her authored volume The Special Collections Handbook was published last year, also by Facet. Her case study focuses on Bradford's successful 100 Objects marketing campaign.
  • Ben Showers is a programme manager with the Digital Infrastructure team at JISC (the Joint Systems Information Committee). His case study covers focuses on crowd-sourcing - how to do it, how to get the best out of it, and how to use it to market a library or archive service.