Wednesday, 22 October 2014

The 4 Most Important PowerPoint RULES for Successful Presentations

I have been working on these slides, 10 minutes at time here, 15 minutes there, for MONTHS! I finally uploaded them to Slideshare this morning.

There are a few reasons for making these. First of all it's separating out what is essential in slide design, to what is merely desirable. There's a million and one guides to creating nice PowerPoint slides and a lot of them focus on what is desirable, but that can often be too much information if you want to improve your presentation materials but you're not sure where to start. The presentation below focuses on the four rules which REALLY matter (backed up by actual research) - and as it says in the slides, an attractive presentation is actually just a byproduct of an effective presentation. Follow the four rules below and you will be making effective PowerPoint slides which communicate effectively and make your message stick.

Monday, 28 July 2014

Blog updates via

Hey blog readers, the Toolkit blog has now run its course, but I still write about library marketing and communications over on Here's a preview of the latest posts:

Snippets of key posts will appear on here, with links through to the full versions on Thanks for reading!

Thursday, 19 December 2013

What does Word of Mouth Marketing REALLY mean for libraries?

We all know roughly what it means, I think - but it remains a nebulous concept. We're all delighted if it happens of its own accord, but can you help kick-start that process, or amplify its impact? Yes, you can.

Read my Library Journal column all about it.

LJ screengrab

That's probably it from me on the blog until the new year - see you in 2014!