The case studies in the book capture a specific time (basically, 2011) but obviously new developments happen in library marketing all the time. This page will be continually updated as an index of new case studies from top contributors as they appear on the website.
Advanced Twitter search for social monitoring and patron interaction (August 2012)
Andy Burkhardt is an expert on using Twitter to hear what people are saying about his library, and interacting with users at their point of need. This case study takes you through the process and gives tips on doing the same thing for your own library.
The MyLanguage Internet Portal (June 2012)
Oriana Acevedo (who also contributes a case study to the book itself) takes us through marketing to multicultural communities, via videos in many languages. It's about a specific project in Australia but the lessons apply across the board.
The Bodleian Libraries' Treasures app! (May 2012)
The first ever website-only case study, from Alison Prince (Web Manager at Bodleian Libraries). It's about their mobile app on iPad, iPhone and Android platforms, which has had rave reviews and been terrifically successful, reaching a whole new audience for the library.
More to come soon...