Thursday, 19 December 2013

What does Word of Mouth Marketing REALLY mean for libraries?

We all know roughly what it means, I think - but it remains a nebulous concept. We're all delighted if it happens of its own accord, but can you help kick-start that process, or amplify its impact? Yes, you can.

Read my Library Journal column all about it.

LJ screengrab

That's probably it from me on the blog until the new year - see you in 2014!

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