I bang on, all the time, to anyone who'll listen (plus people who won't) about how bravery-based librarianship is really the only way forward. Every time we make a decision purely because the alternative might upset some people (even if it pleases many others), we forfeit a chance to make progress. When an entire industry is threatened, it's time to move past playing the percentages and onto being bold - because, being bold is often rewarded.
The video below is one of THE bravest things I've seen a library do and I absolutely love it - not least because it was a resounding success. It uses reverse psychology, it takes on the Tea Party, it takes enormous risks - and it ends in triumph.
The film is less than three minutes long, so have a watch and be inspired to be braver!
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(There's more: Troy Public library came in 5th in a list of the most effective advertisers in the US! A library, in 5th - great stuff. I enjoyed this article about it on the Culture Scout blog which advocates bravery and boldness too...)